Food manufacturers ditching junk food ads
Posted by kathryn in Labels & advertising and Junk Food
The calls to ban junk food advertising to kids has been gaining momentum recently. With parents and medical bodies increasingly concerned about childhood obesity and health, preventing the marketing of foods high in fat, sugar and sodium to children is seen as one important step.
Concern over the possibility of a British-style ban and wanting to prevent advertising from becoming an issue in this year’s federal election, food manufacturers have started to ditch adverts aimed at children. Kraft, Heinz, Nestle and Masterfoods are all re-examining their current marketing strategies.
The ALP have already signaled their intention of examining the issue of advertising to children if they gain power, especially the use of toys to promote foods to children.
12 June, 2007
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