What do you think about Avofresh?
Posted by kathryn in Labels & advertising
I read about this product last week, have been thinking about it ever since and am intrigued to know, what do you think about Avofresh?
Avofresh is avocado in a tube. There’s a choice of Smooth, Firm or Chunky and there are three flavours – Original, Seasoned and Spicy. Each tube contains the equivalent of two avocadoes.
The avocadoes are grown in Australia and the unopened product stays fresh for four weeks.
They’re not completely additive free. Along with the avocado, Avofresh contains lemon juice concentrate, to prevent it from browning. The ‘firm’ version contains a thickener (401), while the ‘Soft’ and ‘Chunky’ versions contain vegetable gum (425).
I must admit when I first saw the report on Avofresh I thought “oh please, you’ve got to be kidding”. I thought it was another instance of a perfectly good fresh ingredient being turned into something which masqueraded as fresh while actually being full of unnecessary salt and sugar.
However the report I read stated they are using smaller and second grade avocadoes in Avofresh. Fruit that would otherwise not be sold as it was too small or the “wrong” shape for sale. Which is not only creating a more profitable industry for Australian growers, it’s also using up a fresh ingredient which would otherwise be unnecessarily dumped.